Adidas was registered on 18 August 1949 by Adolf Dassler, following a family feud at the Gebrüder Dassler Schuhfabrik company between him and his older brother Rudolf. Rudolf had earlier established Puma, which quickly became the business rival of Adidas and is also headquartered in Herzogenaurach.
Adolf ‘Adi’ Dassler first started making shoes in 1924, registered his company’s name in 1949, and started using three stripes to identify its footwear in 1967. But it wasn’t until 1971, when the trefoil logo was unveiled, that Adidas had alogo design that would become legendary.
Twenty percent of the factories are located in the Americas and 13 percent in Europe, the Middle East and Africa. A complete list of Adidas’ global suppliers can be obtained from their corporate website.
According to Adidas, some suppliers are contracted and supervised directly by Adidas AG, while others are contracted and supervised by agents and licensees. The suppliers in turn subcontract other factories to perform specific manufacturing operations that cannot be done at their facilities.